Bonduelle uses creativity to attract workers

By partnering with four food banks in Québec, the agri-food company is twinning donations with recruitment efforts

Montréal, Québec, April 20, 2021 – Bonduelle announces the rollout of a unique approach to fill about 100 positions at its Québec plants. As part of the “Bonduelle vous offre à manger et un emploi” (Bonduelle offers you food and a job) initiative, the company has designed a special label for its canned whole-grain corn, which prompts people to apply for a job at the company! These cans are distributed in four food banks in Québec located near its plants: Moisson Rive-Sud, Moisson Maskoutaine, Moisson Granby and Moisson Sud-Ouest. Not only will these cans feed families in Québec, they will also help people find jobs.

“The pandemic has increased our workforce issues. At the same time, requests to support the province’s food banks have multiplied. In this context, Bonduelle called on its marketing and human resources departments to join forces to launch this recruitment strategy called Bonduelle vous offre à manger et un emploi.’ As a result of this innovative initiative, developed in collaboration with the lg2 agency, Bonduelle is not only helping feed families across Québec during this health crisis, it is also helping people find jobs to improve their living conditions,” says Christian Malenfant, Marketing Vice-President at Bonduelle.

A total of 45,000 cans of corn from fields in Québec will be distributed. The labels on these canned goods feature basic information on the jobs to be filled, and their benefits. To ensure an effective hiring process, the label provides the email address and phone number of the person in charge of recruitment at Bonduelle. This way, candidates have direct access to this person and can apply on the spot – with or without a CV – with the hope of getting a job quickly.

“Québec’s food banks applaud this remarkable initiative launched by our long-time partner Bonduelle to help more than 100 Québec families. With this unprecedented crisis, the number of Quebecers turning to food banks has increased steadily. We need sustainable solutions to address this issue of food insecurity,” says Véronique Beaulieu-Fowler, Director of Communications and Philanthropy at Food Banks of Quebec.

For more information on “Bonduelle vous offre à manger et un emploi,” go to: https://bonduelleamericas.com/ca/fr/nous-recrutons.

About Bonduelle

Founded in 1853, Bonduelle is the global leader in living well through plant-based food. With an emphasis on innovation and long-term vision, the group is continually diversifying its operations and expanding its geographic reach. Well established in North America, Bonduelle operates 17 plants across Canada and the United States, including four in Québec, where it specializes in ready-to-use plant-based meal solutions.

In addition to producing major retailer and distributor brands, Bonduelle also markets its own brands, including Bonduelle, Arctic Gardens, Graves and Del Monte in Canada.

For more information or to schedule an interview with a spokesperson for Bonduelle or Food Banks of Quebec:

Valérie Lavoie

Massy Forget Langlois Public Relations

514-743-9135

[email protected]

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