collage of Bonduelle images. Old photo of Bonduelle trucks

A brand was born

FAMILY HISTORY

A brand was born

Bonduelle becomes a brand. Business was going extremely well. Since 1946, Bonduelle peas were selling faster than they were being grown and canned. Demand started exceeding supply ! In 1947, models were designed for tin-plate printing. In July, Bonduelle branded cans were stocked on French supermarket shelves.

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